What your static ads do
On October 15, 2026, I read the 17 static ads Pupford was running on Meta and sorted each one by what it does.
| What the ad does | Your static ads | |
|---|---|---|
| Article or plain text post | 1 | |
| Joke, meme or trend | 0 | |
| Fake phone screen (notes, messages) | 2 | |
| The problem, explained | 3 | |
| People and real-life scenes | 5 | |
| How it works (diagram, chart, ingredients) | 0 | |
| Side by side with other options | 1 | |
| Reviews and proof | 1 | |
| Product and offer | 4 |
None of them shows how it works.
An ad for that gap
I made it for you, free. The file is yours to run as is.
Why it matters
Meta says the best lever to find the right audiences is now creative variety, not narrow targeting (Meta, April 2025). It also says ads that look too alike may be treated as one ad and shown to the same people (Meta, creative differentiation).
My take: one clear way to make them different from each other is to change what the ad does, not only the photo.
Method: Meta Ad Library, all countries, October 15, 2026. 17 of 17 live static ads read, each one sorted and then checked a second time. Videos not counted.
Private page, not indexed or listed anywhere. Philippe Maza, Fortis Motion.